Understand your audience
Analyse and understand your website visitors - what devices do they use, how often they visit, how many pages they view, etc. This allows you to measure the success of the content on your website and the search engine performance of your site.
Find out what they’re interested in
Learning about the type of content your visitors are interested in allows you to make key decisions around the content you produce for the website and which time investments yield the highest results.
Optimise your content
By understanding what content performs well and generates interest, you can base important future decisions on data and not on guess work.
Analyse the source of your visitors
Analyse and understand the sources of your website traffic in order to understand and adapt to changing trends. Evaluate how well your social channels are performing for driving traffic vs. your e-news vs. search engines etc.